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Long Beach Woman Empowers Homeless with Free Hair and Makeup Services.

Friday, May 31, 2019

Shirley Raines brings a Lifestyle of Beauty to the Streets

While most people avoid areas like SkidRow, Shirley Raines, a mother of 6, is in the heart of it, radiating positivity and using the power of beauty to bring back the feeling of self-worth to those that have hit rock bottom.  

 Skid Row Los Angeles

Shirley of Beauty to the streets

Raines created a non-profit called Beauty2TheStreetz, and with the help of volunteers, food, showers,  hair, and makeup services are offered free of charge. She got the idea while involved in an outreach program that feeds and clothes the homeless. The women would always compliment her on her hair and makeup. Raines says she has always been told that the homeless need food, clothing, water, and resources, but no one ever said they need makeup and hair color. She thought, 'This is something that I can do!'" So she "cashed in her Sephora points, hit a few discount stores, and started handing out travel-sized products to the women who asked her about beauty."
Homeless lady with a skincare mask on

Before and After homeless lady
Look in the mirror and see something other than your circumstances.
Shirley Reines washing homeless hair out on the streets
see their face after makeup service quote
Shirley with one of her homeless clients smiling
keep self esteem high quote no matter circumstances
Shirley with yellow hair homeless man smiling


Yahoo Lifestyle reports: " Over the past six years, the number of people experiencing homelessness in L.A. has increased by 75% to over 50,000 people, but it’s not an isolated epidemic. It’s estimated that 553,000 people across the country were experiencing homelessness on any given night in 2018 — 39% of them were women and girls — which is an overall 4,300 person increase from 2017, according to the Department of Housing and Urban Development (HUD). But that’s just what the government can physically see; the numbers are widely believed to be underreported because those experiencing homelessness are difficult to accurately count, especially if they’re sleeping in tents, cars, or large-scale encampments."  There’s a lot of work that needs to be done but bringing back self- worth is a wonderful start. Thank you, Shirley. 

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