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Thursday, November 15, 2012

Some Great Advice From Three Power Players in the Cosmetic Industry. 

Wednesday night, I attended a very empowering event with three power players in the cosmetic industry.

 

Jane Wurwand- Founder of Dermalogica and The International Dermal Institute post-graduate training centers-

Jane Wurwand and Lisa Danna


Ole Henriksen- Founder of Ole Henriksen Botanical Skincare company-which, which LVMH Moët Hennessy Louis Vuitton acquired-- and is the world’s leading luxury products group. However, Ole still manages the brand with his extraordinary creative energy and strategies

Ole Henriksen and Lisa Danna

Deanna Kangas- CEO of Stila Cosmetics 
 
Deanna Kangas and Lisa Danna


As I listened to their success stories, I noticed one standard message. To succeed, one must stay true to themselves, work hard in business, EXTRA hard in personal affairs, and the rest falls into place. 

 

 

Staying true to yourself? YES!  it sounds cliche, but it works! 

 

 

It's not the brand, but the personality behind the brand people fall in love with. People build emotional bonds and connect with the core values (even if that brand is yourself) because you "get them, " and that builds trust and loyalty.  

 

 Deanna Kangas of Stila Cosmetics told the story of how Stila was on the brink of bankruptcy, and it was their fans who demanded Stila not to go anywhere and the fans made it happen. 

 

There are a million lipsticks and liners out there. It wasn't that Stila had the best ones. Their fans fell in love with the core values of Stila, and the company stuck with the foundation that started Sitla, "Makeup for artists"  even though external demands were to change values and market to a very different fan base.

 

It's understandable, the competition is fierce out there, and a company may need to change to meet different needs. Still, it's mandatory to find a way to incorporate these new ideas while staying mindful of the core values of your TRUE self and fan base. People get emotionally attached to the core. You can have a million different products, but the brand will genuinely fail if the message is different because you're trying to please everyone.


"Don't change so people will like you. Be yourself, and the right people will love the real you" 

Staying True to Yourself Never goes out of style

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