The Most Interesting Man in the World is now the Most Interesting Man Out of This World.

Saying 'Good Bye' To The 'Most Interesting Man In the World' 

Jonathan Goldsmith, aka "The Most Interesting Man in the World," or "The Dos Equis Guy," is ending his ten-year run as this timeless, iconic character. He appeared in one final and epic commercial ad that will appear on television only once. After the republican debates and recent elections, he has decided to move to Mars. Heineken released this statement: "If mankind is going to make contact with intelligent life, sending him is the least we can do."

But don't worry too much. In hopes of replacing this legend, a plan is in place to find at least one of his infinite number of children that the beer company is confident are out there. 

 

"From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know 'The Most Interesting Man in the World' will continue to endure and grow, as the character's story is bigger than one individual," Andrew Katz, VP of marketing for Dos Equis, said in a statement.  

 

And, in early April, there will be an auction for the character's worldly possessions on DosEquis.com, including the tuxedo he wore to his final masquerade, his Spanish guitar and mariachi suit, and even the astronaut suit from his last visit to space, in 2010.

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