2019 Makeup Trend Outlook: Clean and Polished
According to Charlotte Libby, Mintel's global color cosmetics analyst, 2019 is going to be all about enhancing and protecting the complexion. Less will be more.
- 67% of Chinese women want to minimize makeup steps.
- 41% of U.S. women would be interested in multi-purpose beauty product.
- 41% of French women think that the environment (e.g. pollution, cold weather) affects the appearance of the skin
You can't have a polished look without a well-defined brow. The complexion is the photo of the face, and the brow is the frame. The 2019 brow will be all about clean edges, accentuated arches, and tapered tails.
Microblading will continue to be popular among beauty gurus, and we'll see a demand for semi-permanent eyebrow products.