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    2019 Makeup Trend Outlook: Clean and Polished

    Monday, November 12, 2018

     According to Charlotte Libby, Mintel's global color cosmetics analyst, 2019 is going to be all about enhancing and protecting the complexion. Less will be more. 

    • 67% of Chinese women want to minimize makeup steps. 
    • 41% of U.S. women would be interested in multi-purpose  beauty product.
    • 41% of French women think that the environment (e.g. pollution, cold weather) affects the appearance of the skin

    With the massive wave of  the  "#NomakeupMakeup"  selfies in 2018 and  the continuing demand for chemical free products,  2019 will see an increase in multi-step natural products. Were going to see a big jump in the purchase of color-correcting primers, powders, and concealers
    You cant have a polished look without a well defined  brow. The complexion is the photo of the face and the brow is the frame. The 2019 brow will be all about clean edges, accentuated arches and tapered tails.   

    Microblading will continue to be popular among beauty gurus and we'll see a demand for semi permanent eyebrow products. 

    Finally, we cant leave out the Pinterest search thats  up +1077%! Ladies and gentleman expect to see  at least one person you know with lilac hair this year. 💜  

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