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Honest Beauty is bound for our makeup bag



Jessica Alba already has us living clean and shopping smart. Now, she’s given us one more thing to think about: getting pretty the eco-friendly way. The actress and SELF Contributing Editor announced the forthcoming launch of Honest Beauty on Instagram with this “in-the-lab” snapshot of the collection in the works.

Honest Beauty’s debut, which is slated to hit Target shelves this fall, promises something for everyone, with a clean, natural aesthetic. (Just check out this pretty promo shot of Alba and her team of models.) We don’t know what they used to get those glowing complexions yet, but it’s likely from the collection. Our calendars are marked—how about you?


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