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The Big Mac Lifestyle





Apparently, The Big Mac is the top selling burger in Sweden -- so McDonald's has decided to do what any corporation would do..... Brand the S*** out of it. 


McDonalds has created A "lifestyle collection" of Big Mac-patterned items that they show cased at a  fashion show held at the Gallerian Shopping Mall in Stockholm for all those who really want to beef up their lives, or just show the world they live that fast, cheap, and cheesy lifestyle. 


Items available include a set of thermals originally designed for McDonald's sponsorship of the Swedish Alpine and Cross Country Ski Team, as well as Big Mac Wallpaper and Big Mac Bed Sheets. A Big Mac Raincoat, Big Mac Wellingtons and Big Mac Dog Coat will be available later on. Profits will be donated to Ronald McDonald House Charities.

The McWalk fashion show is part of a global series of events called imlovinit24 happening around the world. Others have included a PJ party in Italy where customers in pajamas got a free breakfast and a gigantic ball pit in Sydney.   


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