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Wednesday, October 01, 2014

Fashion Targets Breast Cancer


Stella McCartney launched a lingerie set featuring supermodel Kate Moss to remind women of the importance of early detection of breast cancer.  




"I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly. I wanted it to be the initial starting point of awareness of this terrible illness. Not only does the set serve as a healthy reminder, but it looks great, fits incredible well, and is comfortable and stylish.



A percentage of the profits from the worldwide sales of the range will be donated to the Linda McCartney Centre in Liverpool, UK. In remembrance of Stella’s mother who lost her life to the horrible disease in 1998.  The proceeds will help fund a new Mammography suite at the centre, to offer Breast Cancer patients the best prospects for early diagnosis, treatment and recovery.




Check out Parenting.com for other great brands in support of breast cancer. 

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