Latest Instagram Post

Lead... Dont Follow.... to a successful YOU brand.

Wednesday night, I attended a very empowering event with three power players in the beauty industry.

Jane Wurwand- Founder  of Dermalogica and The International Dermal Institute post-graduate training centers




Ole Henriksen- Founder of Ole Henriksen Botanical Skincare company- It was acquired by LVMH Mo√ęt Hennessy Louis Vuitton-- the world’s leading luxury products group, but Ole still manages the brand with his amazing creative energy and strategies. 





 Deanna Kangas- CEO of Stila Cosmetics 


As I listened to their success stories, I noticed one common message.  To succeed, one must stay true to themselves, in business and personal affairs, work hard, and the rest just falls into place  


Staying true to yourself,  yes, it sounds cliche, but it works!  


It's not the brand, but the personality behind the brand people fall for.   People build emotional bonds and connect with the core values of a brand (even if that brand is yourself)  because you "get them, " and that builds trust and loyalty.   

 Deanna Kangas, of  Stila Cosmetics, told the story of how Stila was on the brinks of bankruptcy and it was their fans that demanded  Stila not to go anywhere and made it happen. 

There are a million lipsticks and liners out there. It wasn't  that  Stila had the best ones.  Their fans fell in love with the core values of Stila. What the company believed in and Stila stuck with that, even though,  external demands was to change values and to market to a very different fan base.


It's understandable, the competition is fierce out there, and a company may need to change to meet different needs, but it's mandatory to find a way to incorporate these new ideas while staying mindful of the core values of your TRUE self and fan base.  People get emotionally attached to the core.  You can have a million different products, but if the message is different because you're trying to please everyone, the brand will truly fail.


 "Don't change so people will like you. Be yourself, and the right people will love the real you"  Ultimately, everyone will never like you anyway. 

No comments